Benefits of Employee Engagement

Employee engagement is a vital component in any people management strategy in business.  An "engaged employee" is defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organisation's reputation and interests.

As part of your people strategy an organisation should ask the question, ‘How emotionally committed are our employees to the organisation and its goals?’  Emotional commitment means that engaged employees care about their work and the company they work for and are therefore, with the right support structures and leadership, more likely to deliver better outcomes and contribute to the delivery of individual and organisational goals.  Engaged employees are also more likely to bring innovation, motivation and creativity to the business.

The benefits of employee engagement can be summarised as:

  • Improved performance
  • Improved motivation
  • Attract and retain staff
  • Improved communication
  • Reduced staffing issues
  • Achieve business objectives
  • Increased profits

The engaged employee will more often than not lead to:

  • Higher service, quality and productivity
  • Higher customer service levels
  • Increased sales (repeat business, increased referral levels)
  • Increased profits
  • Brand and reputational benefits

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