Marketing: The Essentials

Build A Business

Understand marketing's must-know basics to get your business out there and noticed.

Book Your Spot: Marketing: The Essentials Tickets, Tue 4 Mar 2025 at 10:00 | Eventbrite

Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

Understanding your customers/customer segmentation

Building an effective marketing strategy

Planning marketing campaigns

Building a brand through consistent marketing

Simple search engine optimisation (SEO) techniques

Creating effective social media content

Understanding PPC and display advertising

They'll also be on hand to answer any specific marketing questions about your business.

To join this workshop you or your business needs to have a postcode within Greater Manchester.

You also need to be: The owner of a business OR An aspiring entrepreneur with a business idea you want to develop.

Build a Business in GM Libraries is part funded by the UK Government through the UK Shared Prosperity Fund.

Date: 4th March 2025.

Location: Bolton Central Library and Museum Le Mans Crescent, Bolton BL1 1SE

Cost: FREE

Time: 10:00 - 13:00